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Creative Director/Designer

I was born in Monterrey, Mexico which has a population of over 5 million people and is the closest major Mexican metropolis to the United States. My parents started in the furniture Industry in 1962 and opened their First furniture store in 1969. When NAFTA was signed, our business was one of the first Importers of fine furnishings into Mexico. This helped us propel our business to offer dozens of high end brands to our customers in Northern Mexico and beyond. To this day, there are hundreds of homes filled with their custom furnishings. I grew up with very hard-working parents who instilled in us a love for commerce and excellent customer service. We were fortunate enough to travel to Europe quite often. During that pivotal time in my life, I developed a love for Fashion, Textiles and their coloring. This experience catapulted me to decide to go in a different direction and study Fashion and High Fashion Marketing.

Since my passion for fashion was so intense, I made the difficult choice of going to Milan, Italy to study Visual Arts. I was extremely lucky to be one of the few students to be accepted to the prestigious Domus Academy in Milan, Italy. The Domus Academy only accepts a select few students from a select few countries every year. I was one of only two students accepted from Mexico. I finished my Masters Degree in a Year and a Half. Upon completion of my Masters Degree, I returned to Monterrey, where my parents were in need of my support in their retail furniture store. I collaborated with the business, installed the first computer systems and helped them to prosper. In no time at all, I fell in love with the business. I worked directly with clients, with the help of my team and was able to fulfill their dreams, and this fulfillment also filled my spirit.

In 2002 we then decided to create our own showroom business, focusing on Fine Plumbing and decorative hardware products, opening a 6,000 Sq. Ft showroom. There, my husband and I began growing our business, which we sold in 2012. We had it for 10 very happy years.

In 2012 we decided to relocate to Dallas, Texas. A year after arrival, we were introduced to the Development and Construction business. We became inspired and bought a very beautiful double lot in Highland Park along with a great friend and partner, with the plan of building 8 Luxury Town homes for sale. I was responsible for selecting and specifying all of the interior and exterior esthetics of the project.

In 2015 we founded Living Modern Furnishings & Design an open to the public, Retail showroom, located in the very vibrant and hip area of South Dallas called Uptown/Oak Lawn.

Living Modern is a true one stop shop, where we offer home furnishings for Living, Dining, Bedroom as well as Area rugs, Original and Giclee Art, Accessories and Lighting. As the co-founder of Living Modern Furnishings & Design Norma’s role is Creative Director. She is responsible for the overall brand selections and Specification of projects as well as the Aesthetic of the showroom.

In the nearly 3 years we have been open we have been blessed by helping hundreds of valued clients furnish their homes. What makes us different is that Living Modern offers very personalized services which include visiting the home, taking measurements, assistance in specifying furnishings and installation/placement upon delivery.

I truly admire this great city and the people who live in it. I’m blessed to have the quality of life as is found in the other great metropolises as is New York City, Milan, Miami, etc.

Norma's Credentials are:

  • BACHELORS in Fashion Merchandising from the CEDIM Design Academy in Monterrey, Mexico.
  • MASTERS in Visual Arts from The Domus Academy in Milan, Italy.
  • She currently lives in University Park with her husband and 3 children.


Evan Gerstein was born and raised in the Interior Design and Furniture Retail Community of Miami, Florida. Evan’s Father Richard and Mother Merle have been Licensed Interior Designers in Florida since the early 1970’s and had a Retail Furniture store for 15 years.

Richard Gerstein Interiors participated in hundreds of High profile Commercial Design projects such as well as dozens of Hotels and Restaurants on Miami’s South Beach, Hospitals such as Miami Jackson Memorial, Bascom Palmer eye Institute as well as Various Downtown Miami and Brickell Avenue office and Bank buildings as On the Residential side, Richard Gerstein had celebrity clients such as Don Johnson and Gloria and Emilio Estefan as well as Titan’s of industry. Evan was very active in a supporting role to the residential efforts of Richard Gerstein and participated in many of the dozens of multi-million dollar installations executed by Richard Gerstein.

At its heyday Richard Gerstein Interiors was one of only two permanent Design Firm offices in the exclusive Ocean Reef Club, In Key Largo, Florida.

For the first Ten years of Evan’s career, he held various entry-level positions in the bustling Restaurant Industry of Miami, ranging from franchise concepts and diners to Fine Dining establishments.

The following 10 years of his career, Evan collaborated in Multinational Fortune 500 companies such as Texas Instruments Corporation, Acer computer and Whirlpool Corporation in Junior and escalating senior level multinational assignments.

In 2003, Evan Co founded Santa Fe Design Center in Monterrey, Mexico.

Santa Fe Design Center, which to this day, is the premier Importer of Luxury Plumbing, Hardware, Ceramic ware and Home Spa products in Mexico. Santa Fe’s concept is both a Retailer and a Wholesaler with a 6,000 sq. ft. Flagship Showroom located in the very affluent San Pedro area of Monterrey Mexico.

Evan and Norma sold Santa Fe Design Center in 2012 As the co-founder of Living Modern Furnishings & Design Evan’s role is CEO. He is responsible for the overall operations of sales and marketing as well as purchasing and Logistics for the over 85 manufacturers who ship to Living Modern from all over the world.

Evan's Credentials are:

  • BA International Marketing, Florida State University, Tallahassee, FL
  • BA Spanish Business, Florida State University, Tallahassee, FL
  • He lives in University Park with his wife and 3 children.